This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.
In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as.
Strategic Retail Management: Text and International Cases by Joachim Zentes ebook pdf epub mobi
Strategic Retail Management: Text and International Cases pdf free download
Strategic Retail Management: Text and International Cases read online
Strategic Retail Management: Text and International Cases read online free book
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